How To Launch An Executive Email Carpet Bomb


Feel like you are not getting anyone to take you seriously at the bank/cell phone company/elected officials/school district/major retailer or all of the above?  Follow these simple steps to let everyone in the organization know exactly what is happening.  My only advice is to not threaten, swear, or demand.  I think that this sort of tactic worked pretty well when the Susan G. Komen Foundation pulled their funding to Planned Parenthood:  lots of emails from lots of people have power [speaking of, their big fundraiser is coming up in Seattle, I need to email them and let them know I made a donation to Planned Parenthood instead].  It is pretty easy to feel invisible and powerless when it comes to dealing with large organizations.  I hope it does not happen to you, but if it does, I hope the Email Carpet Bomb helps (or at least makes you feel better).

1. Exhaust normal channels
Have you called customer service? Asked for a supervisor? Hung up and tried again? Give regular customer service a chance to fix the problem before you go nuclear.

2. Write a really good complaint letter.
Be clear, concise, polite, and professional. State exactly what you want. See this post for complaint letter writing tips. Pitch your issue in a way that affects their bottom line. Spellcheck and include contact information.

3. Determine the corporate email address format.
Look through their website or Google for press releases. Examine the PR flack’s email address. What’s the format? Is it firstname.lastname@company.com? FirstletteroffirstnameLastname@companyname.com? Figure it out and write it down.

4. Compile a list of the company’s top executives
This is often available on the company website, under sections like “corporate officers” or “corporate governance.” You can also look the company up on Google Finance and look under management, although this list tends to only be partial.

5. Combine the names from step 4 with the format from step 3 to create an email list

6. Send your complaint to the list from step 5.

7. Sit back and wait.

via How To Launch An Executive Email Carpet Bomb – The Consumerist.

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