Today is the 74th birthday of the fashion designer Gianni Versace. His influence on fashion and branding is still as relevant today as it was at the time of his tragic death. The world is a better place because he was in it and still feels the loss that he has left.
NAME: Gianni Versace
OCCUPATION: Fashion Designer
BIRTH DATE: December 2, 1946
DEATH DATE: July 15, 1997
PLACE OF BIRTH: Reggio di Calabria, Italy
PLACE OF DEATH: Miami, Florida
REMAINS: Buried, Moltrasio Cemetery, Como, Italy
BEST KNOWN FOR: A designer to celebrities and royalty such as Princess Diana, Gianni Versace brought vitality and art to an industry considered out of touch with the street.
Fashion designer Gianni Versace was born on December 2, 1946, in Reggio di Calabria, Italy. He was raised in the world of design, learning his trade at the hands of a mother who ran her own dressmaking business. Versace went to work for his mother after completing high school.
In 1972, Versace moved to Milan, where he began freelance designing for Italian labels Genny, Callaghan and Complice. Versace launched his own ready-to-wear collection for women in 1978. The business was always a family affair, with his brother Santo and sister Donatella working for him.
Versace became known for his glamorous styles, producing a range of siren dresses that became his trademark. He often used innovative materials such as aluminum mesh or cutting-edge techniques like “neo-couture” laser technology to fuse leather and rubber. The head of Medusa was also a recurring image on many of his clothing items and accessories. He launched his first couture collection in 1989 and added two clothing lines, Versus and Instante, to his business in the ’90s.
One of his most famous creations was a black dress held together at the sides by gold safety pins; worn by Elizabeth Hurley at a movie premiere in 1994, the dress helped make the actress a star. Versace developed strong relationships with a number of stars and supermodels, including Elton John, Madonna and Naomi Campbell. As Anna Wintour told The New York Times, Versace “was the first to realize the value of celebrity in the front row, and the value of the supermodel, and put fashion on an international media platform.”
Versace’s illustrious career was decorated with numerous awards, including four L’Occhio d’Oros and an American Fashion Oscar in 1993. Some of his most imaginative creations could be found in theaters; the designer was often applauded for his costume designs for such ballets as Richard Strauss’s Josephlegende in 1982, Gustav Mahler’s Lieb und Leid in 1983 and Bejart’s Chaka Zulu in 1989. In 1987, Versace was awarded the Maschera D’Argento prize for his contributions to theater. He also created stage costumes for such pop performers as Elton John, Madonna and Tina Turner.
Versace’s designs have been showcased in several museums, including Chicago’s National Field Museum, London’s Royal College of Art, Japan’s Kobe City Museum and Germany’s Kunstgewerbemuseum. In addition to clothing, the designer expanded his brand into other directions. He launched his classic Signature fragrance line in 1991 and his line of furniture and home goods in 1993. Versace also published numerous books, including Rock and Royalty, The Art of Being You and Men Without Ties.
Versace was only 50 years old when he was gunned down outside his South Beach home in Miami, Florida, on July 15, 1997. The beloved fashion designer was murdered by 27-year-old spree killer Andrew Cunanan, who was found dead in a Miami Beach boathouse eight days later. Versace was survived by his longtime partner Antonio D’Amico. The couple even worked together, with D’Amico designing for the Versace Sport line.
Several services were held for Versace, including one at New York’s Metropolitan Museum of Art. A who’s who of the fashion world—from Anna Wintour to Ralph Lauren to Calvin Klein to Marc Jacobs—turned out to bid farewell to Versace. Whitney Houston, Jon Bon Jovi and Elton John were among the performers at the memorial.
A designer to celebrities and royalty such as Princess Diana, Versace is remembered for bringing vitality and art to an industry considered out of touch with the street. In less than 10 years, he built an empire worth $807 million. His sister took over the creative reins of the company after his death.
FILMOGRAPHY AS ACTOR
Catwalk (16-Feb-1996) · Himself