The Paradox Museum Miami is a 21st-century funhouse, scientific museum, and art gallery that takes visitors on a tour of optical illusions and other mysteries designed for the Instagram era.
According to executive director Samantha Impellizeri, the museum, which occupies 11,000 square feet (1,000 square meters) and is located in Miami’s hip Wynwood arts and nightlife neighborhood, has more than 70 exhibitions that push the boundaries of creativity.
“It ebbs and flows between periods of highly tactile and interactive exhibit pieces and fully immersive photo opportunities where you yourself become the paradox and walk away with some really fun and unique social media content,” Impellizeri stated.
Paradox Museum has over a dozen locations in North America, Europe, and Asia. The first facility in North America opened in Miami in 2022, followed by locations in Las Vegas and New Jersey.
“Each paradox is uniquely tied to its community,” Impellizeri stated. “So as you walk throughout the experience, you’ll notice different themes and art installations that directly reflect not only Miami but the Wynwood community specifically.”
The Paradox Museum has a number of exhibits that are reminiscent of traditional carnival funhouses, such as the mirror maze, the spinning tunnel, and the upside-down room.
Paradox Museum is different in that it provides an explanation of the mathematics and science behind each illusion.
“We’re a top field trip destination for pre-K all the way up through college students,” Impellizeri stated. “We have a full curriculum of educational activities to do before, during and after the visit to expand upon that educational scope.”
Paradox Museum, like any other museum, intends to refresh its displays in order to encourage people to return.
“We’re not going to be the same space in a year to three years from now,” Impellizeri stated. “We’ll be engaging with new technology and layering additional discoveries on top of it.”
The Paradox Museum in Miami opened a new Zero Gravity Room in the fall of last year. After placing their camera phones on a spinning mount, guests enter a large, slowly rotating vertical wheel that is supposed to resemble the inside of a space station.
The spinning camera is synchronized with the spinning wheel, which makes it look like the guests are walking up the wall and ceiling in the film, similar to a scene from “2001: A Space Odyssey.”
Over the past ten years, there has been a significant increase in immersive art experiences coming up all around the world, and the Paradox Museum is one of them.
Some examples are Meow Wolf, a brand with multiple sites in the western United States, and an immersive Van Gogh show that has been traveling across North America, Europe, and Asia since 2017. Superblue Miami, which opened in 2021, is known for its interactive and experience art.
It typically takes visitors 60 to 90 minutes to navigate the Paradox Museum. Adult and teen tickets typically cost $26, while children’s tickets cost $20.
After traveling from Argentina to Miami for a cruise, 17-year-old Facundo Ildarraz and his family spent a few days exploring the city.
Ildarraz claimed that his mother discovered the Paradox Museum on the internet, and that it was a fantastic opportunity to have some fun family photos.
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Immersion activities, such as go-cart tracks, laser tag, paint ball, indoor skydiving, escape rooms, and trampoline parks, are a logical development of location-based entertainment, according to Dennis Speigel, head of a consulting firm called International Theme Park Services, Inc.
As opposed to an all-day activity like going to an amusement park, these are smaller attractions that take only a few hours to complete.
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