In an effort to offer the Golden State a taste of New York’s famous bagels, PopUp Bagels, a well-known East Coast bagel company, is growing into Southern California.
The company, which began as a small backyard bagel pickup window during the epidemic, has expanded rapidly and now has physical sites in New York, Massachusetts, and Connecticut.
The company intends to open 35 new stores around Southern California as part of its next big expansion, which is expected to upend the local bagel scene.
With 25 planned facilities, the expansion will have a major presence in Orange and Los Angeles counties.
PopUp Bagels is apparently aiming to open its new storefronts in busy, high-traffic areas; each location will normally be 1,100 square feet, though the dates and locations have not yet been revealed.
PopUp Bagels is distinguished by its emphasis on serving whole, freshly produced bagels that are of superior quality.
Later this year, the business also intends to open ten more locations in San Diego County.
Customers can enjoy bagels in a number of flavors, along with a choice of spreads including traditional scallion cream cheese, original cream cheese, vegan cream cheese, or just butter.
The company’s motto, “Grip, Rip, and Dip,” encapsulates their strategy.
The bagels can be purchased in sets of three, six, or twelve and are served hot. A set of three bagels and one spread costs $13.00.
The spreads are the ideal companion for bagel enthusiasts who like to dip their bagels into something extra.
Having won “Best Bagel” at Brooklyn Bagelfest twice in a row, PopUp Bagels is no stranger to accolades and has further cemented its standing as a high-quality bagel company.
“Not famous but known,” their whimsical phrase, captures the essence of the company’s distinct appeal and expanding fan base.
Fans of the brand are excited as the company travels to California because they want to experience the East Coast’s bagel culture.
PopUp Bagels‘ decision to relocate to California is viewed as a big step, as the brand is establishing itself in a market that is frequently thought of as challenging for conventional bagels.
But PopUp Bagels is ready to make a name for itself in Southern California’s cutthroat culinary scene thanks to its commitment to excellence and ability to replicate the essence of East Coast bagels.
“California just got a whole lot seedier,” PopUp Bagels cheekily stated in an Instagram post announcing the expansion, giving a humorous homage to its bagels, which are frequently topped with different seeds like sesame and poppy.
It’s evident that PopUp Bagels is poised to introduce something novel and fascinating to California’s culinary scene when the first shops open, providing the West Coast with a small taste of East Coast bagel culture.
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